Privacy Policy

Last Updated: [03.01.2025]

Shine Diamond (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit and use https://shinediamond.co.uk (“Website”) and use our services. By accessing or using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Data Controller
Shine Diamond is the data controller for your personal data. If you have any questions or concerns about how we handle your personal information, please contact us using the details provided in Section 10 below.

2. Information We Collect

We may collect and process various types of personal data about you, including:

2.1 Information You Provide to Us

• Account and Registration Data: Name, email address, telephone number, postal address, and any other information you provide when you create an account.
• Order Information: Details necessary to process your order, such as billing and delivery addresses, payment information, and purchase history.
• Customer Support Data: Any information you provide when contacting us for support or enquiries.

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information, including:

• Technical Data: IP address, browser type and version, time zone setting, and operating system.
• Usage Data: Information about how you use our Website, such as pages visited, time spent on pages, and navigation paths.
• Cookies and Similar Technologies: Data collected through cookies and similar technologies as explained in our Cookies Policy.

2.3 Third-Party Sources

We may also receive information about you from trusted third parties (such as payment providers) to help us process your orders and enhance your experience.

3. How We Use Your Information

We use your personal data for various purposes, including:

• Providing and Managing Services: To process orders, manage your account, and communicate with you about your transactions.
• Customer Support: To respond to your enquiries and provide customer support.
• Marketing and Promotions: With your consent, to send you newsletters, marketing communications, and information about promotions or special offers. You may withdraw your consent at any time.
• Website Improvement: To analyse user behaviour and improve our Website, products, and services.
• Legal Compliance: To comply with legal obligations and enforce our terms and conditions.

4. Legal Basis for Processing

We process your personal data in accordance with applicable data protection laws. The legal bases for processing your data include:

• Consent: Where you have provided consent (e.g., for marketing communications).
• Contract: Where processing is necessary to fulfill a contract with you, such as processing your order.
• Legal Obligation: Where processing is necessary for us to comply with a legal obligation.
• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., website analytics and improvements), provided that these interests are not overridden by your rights and interests.

5. How We Share Your Information

We do not sell your personal data. We may share your information with:

• Service Providers: Third-party vendors and service providers who perform services on our behalf, such as payment processing, order fulfilment, and data analytics. These providers are contractually bound to protect your data and use it only for the purposes we specify.
• Legal and Regulatory Authorities: Where required by law, regulation, or legal process.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, provided that the recipient agrees to protect your personal data in a manner consistent with this Privacy Policy.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside of the UK. When we do so, we ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

7. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period may vary depending on the type of data and the purposes for which it is processed.

8. Your Rights

Under applicable data protection laws, you have certain rights regarding your personal data. These may include:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You can request correction of any inaccurate or incomplete information.
• Right to Erasure: You may request that we delete your personal data, subject to certain conditions.
• Right to Restrict Processing: You may request that we restrict the processing of your personal data.
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to the processing of your personal data for certain purposes, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw your consent at any time (this will not affect the lawfulness of processing based on consent before its withdrawal).

To exercise any of your rights, please contact us using the details provided below. We may request additional information to verify your identity before processing your request.

9. Security of Your Information

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. However, please be aware that no method of transmission over the Internet or electronic storage is completely secure.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Shine Diamond
Email: info@shinediamond.co.uk
Postal Address: Otimo Tech Market LTD,
Reg# 15740678, Office 6497 321-323 High Road
Chadwell Heath, Essex RM6 6AX, UK

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by updating the “Last Updated” date at the top of this document and, where appropriate, by providing a notice on our Website. We encourage you to review this Privacy Policy periodically.